PRESENTING ALICE IN CHAINS’ KAFKAESQUE VIDEO FOR “HOLLOW”

Upon first premiering the new single a couple of weeks ago, Jerry Cantrell seems to have addressed those of us in the audience who were struck by Black Gives Way To Blue and its notably less ominous vibes than those the band is historically known for. “Hollow” is almost a mid-paced dirge, oppressively heavy for anything that might still be considered “rock”. The video channels all sorts of Event Horizon / Dead Space heebie jeebies but as the main character slowly loses his mind to a haunting Chains soundtrack, you’ll notice some really illogical behavior on his part. Maybe I’m just rly old but there are a lot of “he should know better” moments here. Full disclosure: I’m reading some epic subthemes here about a species isolated on a personal level by its own technological progress. Thankfully, I’ve configured my OS to understand my awful, terrible, inane humor. I’ve got my friends. Let’s get on with the dystopia.